Vente-privee
Email System
Revamp
Vente-privee is a French ecommerce company that pioneered the model of online flash sales.
In 2018, I took part of the new Vente-privee re-positionning as art director on the user experience. I challenged interface through design and interface on the homepage. An other part of this re-branding was to update their global email system
This is how we worked.
Painpoints &
recommendations
Taking apart their current marketing emails and life-cycle programs, I highlighted their inconsistency, not mobile friendly not align with Vente-privee identity .
Then, I led few interviews internally and came with best practices to illustrate my recommendations.
Email builder wireframing
To manage this new email system we developed an homemade email builder based on the open source Mosaico.
Components (blocks) library
Emails are mainly structured with for sections: Header - Hero - Content - Footer
In this 4 sections, I defined a starting kit of components (blocks in Mosaico)
Components design
The Design exploration brings some new idea improving the original components and wireframes.
Design exploration
To have a first class email system, I challenged the integratior team with inconventional design for emails
Tested with up coming new emails
We further improved our design and rules, experimenting with all types
Former email
Refined With
Former Email Briefs
We further improved our design and rules, experimenting with all types of existing email from the marketing or lifecycle units.
This is how I challenged interface through design and interface on the homepage
HOMEPAGE MAKEOVER
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