Palladium Pampa Anniversary Edition
For the 70th anniversary of the Pampa Hi, Palladium released a special edition boot with a print that celebrates the 80 countries where the Pampa boots have been sold, a record for the brand.
I designed a website and retail window concept for its launch.
This is how we worked.
CREATIVE APPROACH
Black & White Only
This special edition came in only two shades, black and white, so I designed two identical websites with opposite colors. The dark version highlighted the black Pampa, and the bright one showed off the white one. A button allowed the user to switch between the two sites at any time.
Recall its Heritage
The Pampa has been worn by famous French people and has been an iconic model for an entire generation. Its heritage is a great lever to invite people to write a new chapter of history.
DESIGN & prototype
RETAIL WINDOWS
Museum of Pampa
I recreated a small museum that contained all of the best-known models of the Pampa Hi, and I recalled key moments of the boot's history. It includes stories of men and women who wore each model.
At the end, the new edition is featured, and the user is invited to write the next chapter of the Pampa.